Ambassador Programs: Things to Consider

Many companies offer an ambassador program of some sorts to their social media following. These programs are a great way for companies to gain exposure in their particular industry. Since I’m a runner this will primarily focus on the running community, but I’m sure there is a program for just about every industry you can imagine.

What’s unique about an ambassador program is that it allows a company to utilize its followers on social media as means for low-cost, if not free, advertising. What’s also appealing about these programs is that the advertising is done by its actual users, and comes across as an authentic endorsement.

Again, all of this comes at a minimal cost to the company, when compared to traditional advertising. Most ambassador programs include a 30-50% off discount on products and services. Companies want you to buy and support their brand, so they’re going to entice you with all kinds of special offers and deals. And since this is an exclusive program, it creates quite the buzz on social media.

Some companies go above and beyond and not only offer a sweet discount, but also send its ambassadors care packages that include some of their featured products and or services, and most importantly ambassador exclusive swag. I mean, c’mon, how else will someone identify you as an ambassador without that sweet exclusive branded gear

Being an ambassador can also grant you access to exclusive online communities or groups, and puts you in the loop (so to speak) on new and upcoming products, special releases, etc. And lastly, it can also help boost exposure for everyday athletes like you and me, by way of the company featuring your social profiles on their site, or commenting or tagging you in a post.

So how do you get started? Here are the three key takeaways that I’ve learned: good, bad, indifferent, the following advice is based on my experience with ambassador programs, your mileage may vary.

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Mushroom Cap Half-Marathon: Pre-Race Checklist

Disclaimer: I received free entry to the Mushroom Cap Half Marathon as part of being a BibRave Pro. Learn more about becoming a BibRave Pro (ambassador), and check out BibRave.com to review find and write race reviews!

Here we are the night before the race, and here I am frantically putting together tomorrow’s kit.

1. Let’s talk tech: My Aftershokz Trekz Air headphones are a MUST! I’m not sure if this is a sign that I’m getting older, but I love listening to podcasts or audiobooks on long runs. I find that conversations help the miles pass and sometimes a good story carries me through the tough parts of a run. Tomorrow I’ve got the BibRave podcast lined up to keep me company (I’m behind purposely by 4-5 episodes). Throw in my trusty Garmin watch and I’m all set!

2. My Ultimate Direction vest to tote my stuff is also at the top of my list. I have been able to reduce my nutrition for a half marathon to a single Hydrapak(R) water bottle filled with Tailwind Nutrition and one or two Stinger Gels. I have found that most race courses provide enough hydration and gels for those who don’t carry their own supplies, but I like to be self-sufficient.

3. It’s going to be COLD tomorrow so as far as clothing: gloves, my orange lightweight windbreaker, shorts and leggings are a must-have. Throw in my trusty BocoGear BibRave hat, BibRave Buff, and of course my BibRave shirt. GO TEAM ORANGE!

4. I’m going to coat myself in BodyGlide, no joke. Actually I’m going to hit a few target areas: collarbone, shoulders, neck, inner thighs, hips, nips, pretty much all areas where friction can and will ruin a day.

5. Not shown are my Feetures Socks and Brooks Ghost Running shoes.

Tomorrow’s race has other things to look forward to as well, like the post-race after party at the Creamery and of course spending some time with my BibRave buddies!

The course sounds like it’s going to be a challenging but good time! The few people I’ve talked to over social media mentioned the hills…. repeatedly, so I guess I’ll know what to expect.

Lately I’ve been leaning into my training and knowing that I can run comfortably at a 10 min/mile pace without feeling uncomfortable or like I’m going to bonk. And I suppose that’s what it’s all about, running a race comfortably and enjoying the course and scenery without focusing on time and “beating” those imaginary demons in my head.

I’m going into tomorrow’s race with an open mind and sticking to my plan of just enjoying the course… and of course having a good time.

Race Recap: Gettysburg Blue-Gray Half Marathon

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My friend refers to me as the “Mayor of Gettysburg” since we travel to this town a handful of times each month. No joke, my wife and I were married in Gettysburg and it’s a family favorite destination anytime we’re looking for a quick getaway… which happens to be a lot.

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Three-Part Series: Part III, Brooks Glycerin 17

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“Disclaimer: I received a pair of the Brooks Glycerin shoes to review as part of being a BibRave Pro. Learn more about becoming a BibRave Pro (ambassador), and check out BibRave.com to review find and write race reviews!”

Here it is, Part III of my Brooks Running shoe review, and we’re ending this one on a happy note – or should I say on a #RunHappy note! In this closing review, I take a closer look at the new Brooks Glycerin 17 shoe and run it through its paces.

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Superfood Bites pack Superfood Flavor!

“Disclaimer: I received Superfood Bites from Food Groove Mission to review as part of being a BibRave Pro. Learn more about becoming a BibRave Pro (ambassador), and check out BibRave.com to review find and write race reviews!”

If you know me, you know how important nutrition is to me and how I strive to maintain a healthy consumption of whole and natural foods. I mean, the reason Beyond24Days was created was to show off our love of food… real food! I’m all about nonprocessed foods, that use whole, and natural ingredients with labels that are easy to read – basically, I want to know exactly what I’m eating.

Enter: Superfood Bites by Food Groove Mission

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Race Recap: The Frozen Snot

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Holy s*** that was intense! Honestly, I’m completely at a loss for words, that was by far the most intense race I have ever run. I should preface this by saying I’m not a hardcore trail runner, I’m mediocre at best, this was my first time in the big leagues.

Despite all of the heartache, the views were out of this world.

Edit: If you don’t know what the Frozen Snot is, it is the toughest race, mile for mile in the WORLD. Source and image: Frozen Snot

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Race Registration: Freedom’s Run Half Marathon

Disclaimer: I received free entry to the Freedom’s Run Half Marathon race as part of being a BibRave Pro. Learn more about becoming a BibRave Pro (ambassador), and check out BibRave.com to review find and write race reviews!”

Well, I’m super excited to announce, that come this October I’ll be running in the Freedom’s Run Half Marathon! 2019 is going to be a great year for running, and my race calendar is slowly filling up.

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The Frozen Snot, Part I

Photo Source: http://frozen-snot.com/photos.html

I just want to start off by saying that I love my family and friends very much.

Have you ever signed up for a race without really, and I mean really, knowing what you are signing up for?! I thought I had my work cut out for me when I signed up for the Hex Hollow Half… enter “The Frozen Snot”.

My friends have a great way of getting me to sign up for races, races that sound like sheer hell. After a 10 mile trail run in absolute crap weather, my friend mentioned this little race called the Frozen Snot and suggested I sign up for it. Because “It’ll be fun” are his exact words, if I recall.

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Zwift Run, Let’s get Virtual!

 

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Disclaimer: I received a Zwift Run Pod to review as part of being a BibRave Pro. Learn more about becoming a BibRave Pro (ambassador), and check out BibRave.com to review find and write race reviews!

It’s here, WINTER WEATHER, and if you live in the NorthEast of the good old USA like me: it’s dark and cold when you wake up, and chances are it’s dark and cold when you return home from work. I’m not a huge fan of running in the dark, so my running shoes typically see a lot of treadmill time during the cold winter months.

As a runner who flat-out hates treadmills, this time of the year is when my training suffers the most. Enter the Zwift Run Pod! The Zwift Run Pod is an amazingly simple device you attach to your shoe, that allows you to run in a virtual world using your smart device and a treadmill. If you dread indoor running like me, the Zwift Run Pod is a game changer!

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Discount Alert! Rutgers Unite Half Marathon

Disclaimer: I’m promoting the Rutgers Unite Half Marathon as part of being a BibRave Pro. Learn more about becoming a BibRave Pro (ambassador), and check out BibRave.com to find and write race reviews!

All my Jersey peeps and traveling runners! Save 20% off the Rutgers Unite Half: Use “UNITEBR10” on registration! Stay tuned for my Novice Runner Guide to New Brunswick New Jersey!

Since this is my first BibRave Campaign as a BibRave Pro, I’m excited to be able to bring you more race discount and running product reviews!

Have you run the Rutgers Unite Half Marathon or 8K before? Leave a comment and let me know all about it!