Many companies offer an ambassador program of some sorts to their social media following. These programs are a great way for companies to gain exposure in their particular industry. Since I’m a runner this will primarily focus on the running community, but I’m sure there is a program for just about every industry you can imagine.
What’s unique about an ambassador program is that it allows a company to utilize its followers on social media as means for low-cost, if not free, advertising. What’s also appealing about these programs is that the advertising is done by its actual users, and comes across as an authentic endorsement.
Again, all of this comes at a minimal cost to the company, when compared to traditional advertising. Most ambassador programs include a 30-50% off discount on products and services. Companies want you to buy and support their brand, so they’re going to entice you with all kinds of special offers and deals. And since this is an exclusive program, it creates quite the buzz on social media.
Some companies go above and beyond and not only offer a sweet discount, but also send its ambassadors care packages that include some of their featured products and or services, and most importantly ambassador exclusive swag. I mean, c’mon, how else will someone identify you as an ambassador without that sweet exclusive branded gear
Being an ambassador can also grant you access to exclusive online communities or groups, and puts you in the loop (so to speak) on new and upcoming products, special releases, etc. And lastly, it can also help boost exposure for everyday athletes like you and me, by way of the company featuring your social profiles on their site, or commenting or tagging you in a post.
So how do you get started? Here are the three key takeaways that I’ve learned: good, bad, indifferent, the following advice is based on my experience with ambassador programs, your mileage may vary.